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Published on 10.2.2012 7:41

The cooperation between the world’s leading cello metal band Apocalyptica and Battery Energy Drink is continuing also in 2012. The partnership was first launched in 2010, parallel to the launch of Apocalyptica’s latest album release “7th Symphony”. The marketing co-operation includes visibility and activations in web, social media, in Battery Energy Drink’s point of sale and at selected Apocalyptica concerts and festivals.

“We have been very happy with the Apocalyptica partnership.” says Battery Energy Drink’s International brand manager Heidi Kivimaa. “Exceptionally talented musicians who have created their own energetic, powerful and original musical direction appreciated by fans around the world is exactly the kind of partner Battery Energy Drink wants. We are looking forward to the concert activations and integrations in South America and Europe during 2012 as well as the continuation of the exceptional and well appreciated cooperation in web and especially in the social media.”

“The cooperation with Battery Energy Drink has been good and fits well in the world of Apocalyptica.” says Eicca Toppinen from Apocalyptica. “It will be very interesting to take the joint activations to another level at selected concerts on our world tour in 2012.”   

For more information on the band, go to