Events

Jukka Viljanen

B-HYDRO’S JUKKA VILJANEN RUNS ACROSS THE SAHARA

Published on 10.1.2012 11:21

B-Hydro’s Jukka Viljanen plans to run a demanding route across the Sahara, covering approximately 50 km per day over 35 days. To the best of our knowledge this is the first time that anyone runs a full crossing of the Sahara (solo,supported).

You will ask yourself: Why would any sane human have the desire to run up to 2 000 km across the sandy and temperature-extreme landscape of the Sahara?

In a world that has seen humanity slowly move towards a more inactive lifestyle, there are still individuals who are prepared to explore new frontiers and explode the comfort zones we have created for ourselves.

Running such a long distance over a short period of time will prove a major challenge – both mentally and physically. Jukka will consume between 5 000 and 7 000 calories each day and cover the distance of over 40 marathons in 35 days. Jukka´s professional support crew will manage the daily logistics of securing water, food and fuel.

The Sahara run started on Friday January 6th, 2012. Check out Jukka’s progress and feelings on www.saharachallenge2012.com/.

Battery Energy Drink is cheering Jukka on and energizing him with Battery Hydro.